Seema Sharma
Title
Creative Director & owner 'Woedend! The New Creatives'
About
With over 18 years of experience in the creative industry, including 6 years as a Creative Director, Seema Sharma is a marketing powerhouse.
Her career began with roles as a copywriter and freelance creative at internationally renowned agencies such as Blast Radius, Wunderman, JWT London, and Edelman, where she developed unique and effective marketing strategies for both major international brands and corporates. With a pronounced passion for storytelling, she effortlessly translates complex concepts into engaging and effective campaigns.
In addition to this impressive career, Seema is also the author of multiple books, including 'The New Creatives'. In this book, she explores the future of creativity in the era of artificial intelligence and how AI is transforming the creative process.
For who
For business owners, marketers, and communication professionals.
What you will learn
In her talk, Seema will discuss the evolution of our emotional intelligence through tools like AI, as well as its impact on our creativity.
AI, a technology with enormous potential, raises questions for everyone about its implications, including for creative professionals, their workflows, mindsets, and the creative industry as a whole. Intrigued by these questions, Seema engaged in a dialogue with AI, leading to insights into what makes human creativity so unique: our ability to learn from mistakes and generate new ideas from them.
These discoveries, which formed the basis for her exploration of the relationship between creativity and AI, she further investigated in her book "The New Creatives". Seema's talk will focus on this new normal and the ways in which creatives can use AI to enhance their intrinsic human creativity.
Expert status
Creative Director